The Inclusive Fashion Specialists
 
 
 
 
 
 
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THE SHAINHOUSE GROUP WORKS WITH RETAILERS OF ALL SIZES, BOUTIQUES, AND DESIGNERS, DEVELOPING SOLUTIONS THAT DEMONSTRATE THE IMPORTANCE OF SIZE-INCLUSIVITY AND DIVERSITY IN FASHION.


We Are The Inclusive Fashion Specialists.

 
 
 
 
 
 
 

The current plus-size North American Market is worth $21 billion per annum. Over 68% of women in North America are sizes 14+, with the average size being 16-18. No longer do women want to go to a separate department to find their size.

 
 
 
 
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When the departments are integrated, or when merchandised side by side, sales per square foot increases.

 
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We execute strategies that leverage and integrate plus size fashion into mainstream displays.

 
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We provide leadership training and demonstrable revenue generating strategies to increase the impact of plus size fashion across all lines and ranges.

 
 
 
 
 
 

our mission

to BUILD PROFITABLE SYSTEMS THAT TRAIN RETAILERS TO EMBRACE AND INTEGRATE THE PLUS SIZE MARKET INTO MAINSTREAM FASHION

 
 
 
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Pamela Shainhouse, President

Pamela Shainhouse is a highly accomplished Senior Executive, Entrepreneur, and Consultant with more than 30 years of success across the fashion, apparel, and professional fundraising sectors. Leveraging extensive experience in branding and marketing for fashion and apparel companies, her work has delivered results in the field of size inclusivity and diversity in fashion. Her broad areas of expertise include networking, brand development and management, executive coaching, strategic planning, and public speaking. This has made her work instrumental in developing ‘curve’ fashion (an alternate term for plus-size) in Canada.

Pamela was the Founder, President, and Creative Designer of Allistyle Inc., a line named in memory of her daughter Alli. AlliStyle highlighted the need for beautiful, comfortable clothing for curvy women. It was made in Toronto, Canada from sustainable fabrics. Its success led to showcasing at the first and only curvy runway show at IMG MasterCard Toronto Fashion Week, October 2012. In addition to AlliStyle, a charity was founded in Alli’s memory to support young adults with cancer. Alli’s Journey, the charity, continues with Pam serving as President. She is now the President and CEO of Pamela Shainhouse Group, along with AlliStyle Inc. and Alli's Journey.

Get in touch

Pamela Shainhouse
(416) 616-7948
pamela@theshainhousegroup.com